Shallow Netroots: Hypertext Links to Advocacy Organizations in Political Blogs
Journal Title: Online Journal of Communication and Media Technologies - Year 2014, Vol 4, Issue 2
Abstract
In 2002, a Weblog author coined the term ―netroots‖ — a combination of the words ―Internet‖ and ―grassroots‖ — to describe the use of political blogs as a tool to spur political activism and political organization.This study gathered data to determine how frequently the top three progressive and the top three conservative blogs use hypertext links to direct their readers to the Web sites of political advocacy organizations.The study coded 2,087 hypertext links on these six influential political blogs for seven consecutive days in January 2008, during the presidential primaries, to determine what percentage of hypertext links took readers to advocacy organizations.Only 5.7% (n = 119) of links on these blogs directed readers to political advocacy Web sites.Although there may be a netroots phenomenon, it has manifested itself not in political blogs, but in the Web sites and mass e-mail and texting lists of the candidates and their campaign operations.
Authors and Affiliations
Mark A. Leccese| Emerson College, USA
Keywords
Related Articles
- EP ID EP9992
- DOI -
- Views 338
- Downloads 12
Reaching Our Young Citizens: Comparing Model of Japanese and Indonesian Civic Participation in the Online Sphere
The expansion of online media as a public sphere for youth political participation created an ephemeral scholarly conversation. Online media offers the opportunity for the youth to involve in politics as good citizens...
From Analog to Digital Radio Management: The New Radio and New Media
The new technologic developments have changed traditional media in different ways. New media which has been created by the new technologic developments has created new forms of distribution. Radio is one of the media w...
A Literature Review: Website Design and User Engagement
Proper design has become a critical element needed to engage website and mobile application users. However, little research has been conducted to define the specific elements used in effective website and mobile applic...
Non-traditional Skills and Tactics and Modern Technology
Technology has introduced many non-traditional skills and tactics into the media and communication landscape. It is no longer business as usual. Every business organization and individuals now find ways and means of do...
Facing Off: Theorizing Over-Sharing and Under-Reading
This article offers a distinct rendering of Facebook. The social media giant is framed by Harold Innis’s late masterwork, The Bias of Communication. Probing what happens with media for leisure transform into educatio...