Single statement of advertising texts
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2018, Vol 32, Issue 3
Abstract
The article analyzes the structural and semantic organization of the one-component sentences in the advertising text. It was argued that the text of the advertisement is the basic unit of advertising communication. Differential signs of advertising communication were established and features of the influence of monosyllable sentences were described, pragmalinguistic features of advertising texts were determined.
Authors and Affiliations
В. П. Олексенко
Keywords
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