slugAddressing the Elephant in the Room: Are Universities Committed to the Third Stream Agenda
Journal Title: International Journal of Academic Research in Management - Year 2015, Vol 4, Issue 2
Abstract
The third stream agenda is a critical strategy in the pursuit of enriched learning, enhancing student employability and much needed revenues. Voices of support of the third stream agenda resonate across political parties, the business community and universities. Academic journals have also reflected a scenario in which the academic community of practice have transformed its rational into ‘can do’ mission statements and strategic policies with a clear focus to source, convert and embed third stream activities. In return, universities seek quarries such as more marketable programmes of studies, committed and commercially aware academics, improved business interchange and in light of the economic recession and subsequent austere measures, the replenishment of new revenue streams. In 2014, an empirical research study involved 28 in-depth semi-structured interviews with university executives and academics across five UK University Business Schools. The key thrust of the research was to answer the question ‘are universities committed to the third steam agenda’. The research findings acknowledge current literature concerning university ‘mission statements’ and ‘strategic policy’ commitments to third stream activities. However, the research contribution openly challenges existing literature in stating that both Russell Group and P92 universities are failing to exhibit tangible evidence that they are actively achieving such commitments.
Authors and Affiliations
Derek Watson and Lynne
Keywords
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