slugCORPORATE SOCIAL RESPONSIBILITY PRACTICES IN INDIAN COMPANIES – A STUDY
Journal Title: International Journal of Management, IT and Engineering - Year 2012, Vol 2, Issue 5
Abstract
Business is an inseparable and embedded part of the society. The business environment has Undergone vast changes in the recent years in terms of both the nature of competition and the Wave of globalization that has been sweeping across markets. Companies are beginning to realize the fact that in order to gain strategic initiative and to ensure continued existence, business practices may have to be moulded from the normal practice of solely focusing on profits to factor in public goodwill and responsible business etiquettes. CSR has been widely regarded as a positive phenomenon helping to bridge the gap of social inequality. India‘s recent economic progress has not only increased pressure on the environment, but also generated social tension by increasing the gap between India‘s middle class and the poor. Consequently, it has become even more important for corporations to consider their broader impact on society. The paper tries to find out the answers for: How can company‘s best contribute to the Indian economy in reducing income inequality? What are the CSR practices adopted by the companies in India? What are the approaches adopted for CSR as business practice? How companies address risks and opportunities relating to CSR Practices in India?
Authors and Affiliations
Harish N
Keywords
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