Social engagement of the trade enterprise: approaches to analysis in the network
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2017, Vol 5, Issue 84
Abstract
Annotation. The purpose of the paper is to improve the methodical tools of social engagement of the retailer. Methodology of research. The research methodology was based on the use of methods of system analysis and synthesis, marketing research and statistics. Findings. The essence and role of tools for measuring social engagement of the enterprise in order to increase the conversion of consumers' flow to the store site are verified. The trends and components of the content of social engagement of retail companies in the Facebook network were analyzed, their advantages and disadvantages are determined. Practical value. The indicators the criteria for evaluating the level of social engagement of the enterprise are systematized and defined.
Authors and Affiliations
V. M. Zhukovska
Keywords
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