Social Media Aided Sentiment Analysis in Forecasting

Journal Title: Online Journal of Communication and Media Technologies - Year 2017, Vol 7, Issue 1

Abstract

User generated contents on web and social media grow rapidly in this emerging information age. Social media provides a platform for people to create contents, share them and bookmark them in a tremendous way. The exponential growth of social media arouses much attention on the use of public opinion to make better decisions about a particular product or person or service. The social media like online forums, Twitter, Facebook, blogs and microblogs are proving to be extremely valuable resources for anticipating, detecting and forecasting significant societal events. It provides a lot of opportunities for users to voice their opinions openly. The analysis of sentiments obtained through social media along with wisdom of crowds can automatically compute the collective intelligence of future performance in many areas like stock trend forecasting, box office sales, hot topic detection, election outcomes and so on. The proposed research aims to perform forecasting based on user sentiments in social media regarding hotspots and stock forecasting.

Authors and Affiliations

K. Nirmala Devi| Kongu Engineering College, India

Keywords

Related Articles

Non-traditional Skills and Tactics and Modern Technology

Technology has introduced many non-traditional skills and tactics into the media and communication landscape. It is no longer business as usual. Every business organization and individuals now find ways and means of do...

Using Social Media for Branding in Publishing

Publishing has experienced an increasing sensitivity for the economic and commercial realities of the business in recent years. By asking the question how social media affect branding and brand management in publishing...

Bad Romance: Exploring the Factors That Influence Revenge Porn Sharing Amongst Romantic Partners

The study of revenge in a romantic context has steadily gained traction in the social sciences. Researchers have been interested in exploring what influences romantic revenge, but most studies have failed to specify th...

Violence against Women Digitized: An Analysis of Times of India Online Videos after the Delhi Gang Rape

This study examined Times of India's online portrayal of violence against women during the summer of 2013, about six months after the Delhi Gang Rape. We used a purposive sample of news videos reporting violence agains...

The New Leader of North Korea: Comparative Coverage of Kim Jong Un By U.S., Chinese, And Japanese Newspapers

Comparative analysis on coverage of North Korea’s new leader Kim Jong Un in the New York Times, the China Daily, and the Japan Times, based on communication theories of framing, press nationalism, and propaganda, ide...

Download PDF file
  • EP ID EP10108
  • DOI -
  • Views 363
  • Downloads 24

How To Cite

K. Nirmala Devi (2017). Social Media Aided Sentiment Analysis in Forecasting. Online Journal of Communication and Media Technologies, 7(1), 163-173. https://www.europub.co.uk/articles/-A-10108