SOCIAL MEDIA AS A MEDIATOR OF POLITICAL IDEAS IN EUROPEAN CONTEXT
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
Social media play an important role in mediating informations to the public as part of political socialization. Facebook, as the largest social media nowadays, is also used for political communication of political organizations with the public. In this work, we will focus on using this type of communication between youth and youth political organisations, focusing on two relevant youth organisations in Slovakia – the Young Social Democrats and the Christian Democratic Youth of Slovakia. We will consider this political socialization from the European perspective, where the concept of Europeanization of civil society plays important role. Thereby we will need to inspect european youth organisations, where the national ones belong to. Our research is based on research question: „To what extent do European political youth organizations influence activities of youth political organizations on domestic level?“, where we will be testing hypothesis, that slovak political youth organizations pay greater attention to European union when using communication on social media, and thus promoting an important role of social media in processes of Europeanization. To test the hypothesis and answer the question we will use content analysis of Facebook, focusing on contemporary european topics in half-year time period.
Authors and Affiliations
Jarolav Mihálik, Tomáš Džačovský
Keywords
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