Social media as an effective tool for creating and building an employer brand
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2013, Vol 7, Issue 1
Abstract
Social media can be an effective tool for creating and building an effective image of an organisation as a trustworthy employer both inside and outside the company. The author has examined the use of social marketing channels by academic institutions. She asked about the role of this communication tool, undertaking the challenge to use social media as a tool for cross-marketing, employer experience of branding through social media. She has also examined employers’ knowledge of what and on which channels employees and “ambassadors” post about their company. Overwhelmingly, the response was obtained “no”, which shows that social media are a tool used only occasionally if at all.
Authors and Affiliations
Iris Kaiser
Keywords
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- EP ID EP70624
- DOI 10.14611/minib.07.01.2013.15
- Views 149
- Downloads 0
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