Social Networking Sites and Fashion Industry; A Review
Journal Title: ACADEMIC JOURNAL OF SOCIAL SCIENCES - Year 2017, Vol 1, Issue 1
Abstract
Social networking sites (SNS) are increasingly becoming important in fashion industry, because of their affordability and free access. SNS are becoming a global phenomenon. Social networks have facilitated fashion industry in every aspect. It is very easy for people who want to establish a new business with small investments, owing to SNS. Today bloggers are an influential feature of the fashion world, providing space for reviews and marketing. Luxury brand accounts on social networks register the presence of a brand also facilitating value and public relation building. Trend was found that social media and fashion industry are highly interdependent on each other while combination of these two elements have brought a new phenomenon into existence.
Authors and Affiliations
ZAINAB SHAFQAT, AFSHEEN MASOOD, FARZANA KISHWAR
Keywords
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