SOCIAL NETWORKS AS A TYPE OF MARKETING COMMUNICATION SYSTEMS OF MODERN ENTERPRISES
Journal Title: Міжнародний науковий журнал "Інтернаука". Серія: "Економічні науки" - Year 2018, Vol 1, Issue 7
Abstract
The article examines the importance of social networks as a means of marketing communications systems of modern enterprises. It is established that marketing communications combine: the life cycle of a product, namely, the universality of the scientific concept of the market and the basic elements, supply and demand, the same channels of communication; one and the same system of factors of the environment; as well as marketing tools, market segmentation and market adaptation, advertising and the same goal of market promotion. The offered tools for promoting products on the markets are: communication in direct marketing and communication in the process of personal sales, advertising, sales promotion, public relations. But using these well-known tools is necessary to take into account the specifics of the markets. Fortunately, the above mentioned means of communication form a complex that stimulates the movement of goods in the markets. The sequence of development and implementation of marketing policy of a modern company in the market is presented. The types of marketing strategies analyzed, among them: low cost strategy, strategy of differentiation and strategy of concentration. The main means of bringing the product to the foreign market are due to the influence on the groups of potential clients, among which: sales promotion, advertising, personal meetings with clients, direct marketing communications, imaginative image, public relations. It is revealed that their main advantage is the practical absence of borders in marketing activities (wide reach of the target audience and the possible attraction of visitors irrespective of their territorial affiliation), segmentation of consumers, the possibility of choosing a target audience with a high degree of accuracy, relatively low cost of an advertising contact, availability Feedback with the target audience, which allows you to quickly respond to the comments of potential customers and to respond promptly to advertising.
Authors and Affiliations
Mila Razinkova
Keywords
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- EP ID EP582660
- DOI 10.25313/2520-2294-2018-7-3968
- Views 116
- Downloads 0
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