Social networks practices by TV broadcasters: a new freedom for the viewer and an audience management tool for the broadcaster
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2016, Vol 9, Issue 2
Abstract
This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (Aldo Grasso, 2009) or of ceremony TV (Dayan Daniel 2000), as well as its capacity to establish a bidirectional communication channel.
Authors and Affiliations
Docteur Patrizia SPINA| Analyste médias SUISSE, Maxence VIALLON| Analyste médias ESPAGNE
Keywords
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