Strategic Communication and Decision-Making Processes: Toward the Communication Oriented Organisation
Journal Title: Academicus - International Scientific Journal - Year 2011, Vol 2, Issue 3
Abstract
Communication continues to be an increasingly strategic and pervasive component in the processes of governance and management at all levels of a company. This evolution has been made evident by the importance that the communication function has acquired, or is acquiring, inside the organisational structure of companies. Furthermore, this evolution has been made evident by the growth of the role that communication, especially that of communication professionals, plays within the strategic decisional processes of the executive committee and administrative management of a company. Lastly, this evolution has been made evident by the omnipresence of communication within specific company functions especially with its most advanced and innovative forms and instruments. The aim of this article is to bring attention to the evolution of the role of communication at the levels of company administration and management, using the results of the most recent international and national empirical research as well as the considerations emerging from a lively on-going debate in international publications, most markedly within the disciplines of public relations, organisation and management. Finally, using the main results of case studies of four Italian successful companies.
Authors and Affiliations
Emanuele Invernizzi, Stefania Romenti
Keywords
Related Articles
- EP ID EP151190
- DOI 10.7336/academicus.2012.03.01
- Views 119
- Downloads 0
Three growing questions about Masonry
Through three capital questions, this short essay tries to offer a general panorama and a better understanding of the proteiform complex body or Masonry. Through by a multi-level hermeneutic, this study get the ambition...
Measurement and evaluation of the public administration performance through delivery of electronic services
The purpose of this paper concerns the relation between delivery of electronic services (e-services) and evaluation of public administration performance. Public sector organizations should pay attention and determine the...
The Estrangement of Youth and the Quest for a different Society
The author contends that any contestation or countercultural movement, no matter how generous, is bound to failure unless it develops as a rational project. Violence, as such, might help visibility, but, in the last anal...
The reflective philosophy of European integration - European identity and the transition of post-communist societies. The case of Albania. Aspects of Political Behavior.
Research so far in the field of political philosophy and moral philosophy and experience dealing with Albanian post communist transition period, leading to the potential of these theses to be argued. European integratio...
Mediation: A concept that has to do not just with the justice system
Conflicts and disputes among people are an integral part of everyday life, of our private and professional life. They can be of any kind, from social, commercial, family related disputes up to those between the states th...