Strategic Evaluation of the Environment for the Development of River Transport of Ukraine
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 2
Abstract
The aim of the article. The complex analysis of the environment of perspective development of the river freight transport segment in Ukraine on the basis of logistics is carried out. For this purpose, the РESТ-analysis was performed. The practical achievement of the study is the expectation of intensifying the attraction of river transport in the process of formation of regional logistics systems of the country. The results of the analyses. Among the issues of political and legal issues, the norms according to which financing of river infrastructure is carried out, their administration, stimulation of competition in river transport, the conditions of admission of ships under a foreign flag for transportation by inland waterways of Ukraine are recognized. It is argued that a successful solution to these issues will help: transformation of Ukraine into an active subject of the European market of river transport; the transformation of Ukrainian river ports into the nodes of regional logistics systems, which serve as typical logistics centers for servicing various types of transport;establishment of the river complex as part of the ecological and balanced transport policy of Ukraine due to the expansion of logistics services and the adequate demand for pricing policy on river transport;ensuring the reliability and consistency of cargoes. It is substantiated that on the environment of river transport development of Ukraine the following economic factors such as:acceleration of global trade growth in 2018;crowding out of the market for logistics services to intermediaries through increased competition for small, but technologically more advanced companies;the spread of regionalization processes against the background of structural problems and large technological demands that increase profitability;the development of modern logistics technologies, which collectively form the demand for river transport. It is argued that activating the attraction of river transport to the country's logistics system will contribute to better organization and rationalization of business, economic development and state environmental policy. It is noted that due to the influence of external factors it is possible to consider river infrastructure as a key asset for regional economic development of territories, to formulate a strategy for supporting the economic development of industry of local territories and their connection with global markets. Among the factors influencing the social environment of the development of river freight transport, the problem of the loss of skilled personnel is proposed to be eliminated by: professionally developed strategy for human resource development; stimulation of labor on the basis of the established requirements for the professional qualification of workers on a countrywide scale; the mutual recognition of the level of qualification of domestic experts in European countries, and other programs to stimulate the involvement of employees in this field. Conclusions and directions for further research. It is argued that technical and technological development of river transport will create high competitive advantages in the market and effectively carry out production activities. In addition, high environmental performance of transport is a factor in the development of river transport in terms of environmental focus of business and social responsibility management. It is expected that the assessment of the environment of river transport development will help to find the most economically significant and attractive ways of long-term development of the sector of freight transport in Ukraine
Authors and Affiliations
Olena Shandrіvska, Liliia Yakimishin, Vasуl'tsіv Nadiia
Keywords
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- EP ID EP308065
- DOI 10.15276/mdt.2.2.2018.4
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