Strategic management of medical tourism in Iran based on SWOT model
Journal Title: Scientific Journal of Pure and Applied Sciences - Year 2014, Vol 3, Issue 3
Abstract
Medicine and related services worldwide, branches of tourism as medical tourism, have created. Every year, thousands of tourists have access to modern medical services, and of course reasonably priced way to Iran, the more they attract and develop medical tourism, a comprehensive review is necessary. This study, based on an analytical method - a description, and utilization of available resources in the field of tourism management, tourism, and its role in the development of medical tourism in the country, as well as a comprehensive analysis SWOT, and enjoying open questionnaire was used to determine the basic strategies for the management and development of medical tourism in the country. The results of the analysis of the potential and limitations, it suggests that the benefit of proper infrastructure and the fields of health and medicine, and medical and hospital environments, and human capital of the country, benefiting from a weighted score of 0.64, in the first place strengths inappropriate accommodation and welfare facilities, with a weighted score of 0.48 in the first position of weakness, the incentive to travel to Iran for treatment among tourists, with a weighted score of 0.56, the highest rating have weight, and at the first available opportunity, and the continued Weakness adequate facilities to attract medical tourists, with a weighted score of 0.52, in the first place is under threat. The most important strategies that can be employed in this field, namely, infrastructure services, recreational facilities, health care centers and tourist sites, optimum use of the potential therapeutic, medical and human resources of the country, and efforts to strengthen absorption for the treatment of Iran stated
Authors and Affiliations
M. Daeichini*| Department of Executive Management, Kermanshah Science and Research Branch, Islamic Azad University, Kermanshah, Iran., R. Abedini| Department of Executive Management, Kermanshah Science and Research Branch, Islamic Azad University, Kermanshah, Iran., S. DanaeiMehr| Department of Executive Management, Kermanshah Science and Research Branch, Islamic Azad University, Kermanshah, Iran.
Keywords
Related Articles
- EP ID EP333
- DOI 10.14196/sjpas.v3i3.1273
- Views 463
- Downloads 22
Study and research on the possibility of benefitting from nanotechnology in architecture design of buildings of tehran c
Nano is extracted from the Greek word of “Nanos”meaning midget. Nanotechnology defines the behavior of materials in nanometerscales (m10-9), and in this scale, the materials behave completelydifferent from the behavior...
On solution of irregular differential equation with boundary conditions
This paper is devoted to the analysis of irregular singular boundary value problems for ordinarydifferential equations with a singularity of the different kinds. We propose asemi - analytic technique using two point os...
Check the physical development of urban and agricultural land use change (Case Study: Urmia City)
Agricultureand rural areas of sustainable urban development are important factors in anyurban to rural life depends on it. Cities should be based on the role andpotential talent and act in their area and to develop way...
Modeling and simulation of entric -virus transport in deltaic environment rivers state of Nigeria
Modeling and simulation of entric-virus transport in deltaic environment has been evaluated. High degree of concentration of entric-virus in soil and water is a serious threat to human livelihood, the model were develo...
Evaluate the effect of strategic control styles on the performance of large and groups companies
Control strategy implementation is a complex and dynamic process includes set of intertwined actions that influenced by large number of internal and external factors and can be followed by the managers and staff to imp...