Strategic Marketing Developments in Informational Society  

Journal Title: Dezbateri social economice - Year 2014, Vol 6, Issue 4

Abstract

The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing. 

Authors and Affiliations

Eleonora Mihaela Constantinescu

Keywords

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  • EP ID EP122090
  • DOI -
  • Views 129
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How To Cite

Eleonora Mihaela Constantinescu (2014). Strategic Marketing Developments in Informational Society  . Dezbateri social economice, 6(4), 90-95. https://www.europub.co.uk/articles/-A-122090