Strategic Performance for Bangladeshi Tourism Industry: Competitive Advantage but Non-Performing Capability?
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
This paper aims at highlighting the potentials and challenges of tourism as an industry in Bangladesh that can be termed as strategic advantage as well as the causes of lower performance and growth in this industry which can be defined as non-strategic performance in decision making and implementation. In this regard, dependent variable is the perceived performance (satisfaction of participants) and two independent variables are participants’ perception regarding security and local infrastructure. The study was based on a sample size of 600 local individuals who travel frequently within Bangladesh and have visited at least one foreign country as well as 400 foreign visitors who visited Bangladesh from 2016 to 2017 for different purposes. Selective Judgment Sampling method has been applied to identify whether the participants consider themselves as frequent travelers (tourists) or not. Results indicate that the two independent variables have a strong positive correlation with the dependent variable. The paper might be useful for those who want to extend their research on this area and also for the policy makers seeking some recommendations from the empirical study.
Authors and Affiliations
Md Sajjad Hosain, Md Altab Hossin, Umma Jakia, Yin Xiao Hua
Keywords
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- EP ID EP409906
- DOI 10.9790/487X-2003025458.
- Views 74
- Downloads 0
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