Strategic Planning in the Sport Sector
Journal Title: Choregia - Year 2017, Vol 13, Issue 2
Abstract
The contribution of strategic planning in the financial favorable outcomes has been recognized by the business sector. The sport sector has begun to recognize the value of strategic planning as well. Many sport researchers have claimed that without the betterment of strategic planning activities, sport will not survive to the turbulent and competitive environment of the sport industry. The core problem of strategic planning is understanding its multi-faceted character and interrelating different aspects of the strategic planning development. The purposes of this study were to: (a) examine the strategic planning process, and (b) describe a strategic planning process for the sport sector and analyze its various elements. If the sport managers follow the proposed strategic planning process, they will be able to deal with the intricate sport business environment and deliver high economic profits.
Authors and Affiliations
Vasiliki Avgerinou| Department of Sport Management, University of Peloponnese, Sparta, Greece, Emmanouela Skoula| Department of Sport Management, University of Peloponnese, Sparta, Greece, Alkistis Papaioannou| Department of Sport Management, University of Peloponnese, Sparta, Greece, Thanos Kriemadis| Department of Sport Management, University of Peloponnese, Sparta, Greece
Keywords
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- EP ID EP12635
- DOI https://doi.org/10.4127/ch.2017.0123
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