Student’s perceptions on case study method
Journal Title: RAN - Revista Academia & Negocios - Year 2017, Vol 3, Issue 2
Abstract
The objective of this study is to present Bío-Bío University’s Business Science Faculty students’ perceptions on their Marketing course using case study methodology. A survey was applied to 91 students which main results showed a positive perception on the methodology used. The majority of students rated the course methodology pleasant, creative and stimulating. In addition, the students valued Case Study not only as a teaching method for a particular discipline but also as a tool that helped them discover leadership capacities, to know their peers, and to identify their own shortcomings and abilities for collaborative work.
Authors and Affiliations
Natalia Guiñez, Edinson Cornejo, Constanza Olguin, Paulina Ceballos
Keywords
Related Articles
- EP ID EP339753
- DOI -
- Views 166
- Downloads 0
Wine consumption and purchase habits characterization in the Chillán city, Chile
Strong competitiveness in the wine industry are a matter of permanent concern for wineries, which react producing more sophisticated and higher quality products. Nevertheless, they set aside a relevant aspect such as the...
Psychological tests and interviews key uses and applications in the selection and integration of companies
Nowadays, psychological testing proves a useful tool to aid successful recruitment processes. Psychological test are meant to asses skills, competencies and psychological traits of candidates for a job. This article has...
Ontoteleological Constitution of Entrepreneurship
Entrepreneurship is a pluri-disciplinary phenomenon, object of research in several areas of knowledge. However, studies on this theme present approaches that start to consider entrepreneurship as a field of private knowl...
Examining the effect of corporate and capital structure on operational efficiency in Chilean firms
We analyzed the effects of corporate and capital structures on the operational efficiency of Chilean companies. Corporate structure was measured by ownership structure and managerial discretion while capital structure is...
Corporate Social Responsibility of hotel services: valuation of consumers
Social responsibility derives from citizens’ concern for environmental damage caused by corporations. In Peru, research on Corporate Social Responsibility (CSR) is incipient, especially that related with hotel companies....