Study on the Effect and Behavior of People Toward YouTube Advertisements
Journal Title: International Journal Of Management And Economics Invention - Year 2016, Vol 2, Issue 2
Abstract
The study is about the effect and behavior of people toward YouTube advertisements. Advertisements play an important role to create awareness among people about the product or service. Earlier advertisements were shown and displayed on television, radio, and newspaper but today’s digital media have replaced and conquered the old form of advertisements. In digital media YouTube has become a common platform for advertisements. While watching YouTube, we often come across pre-roll advertisements which sometimes have an option to skip, and mid-roll advertisements which are usually between the content we are watching on YouTube. For this research sample size is 100. Questionnaire was mailed to 100 respondents (18-35 years). 56% of respondents watch YouTube daily and some of them use mobile to watch YouTube.79% of respondents come across pre-roll advertisements. According to the research 15% respondents strongly agree that YouTube videos help in enhancing knowledge and 22% agree that advertising is beneficial to consumers because it provides important information about goods and services. 64% of respondents are moderately influenced over their buying behavior. 44% said that YouTube advertisements are most influential on their buying behavior. It is recommended to advertise online as it has an impact on their buying behavior
Authors and Affiliations
Supriya Verma
Keywords
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