Switching Barriers as a Competitive Tool in Carbonated Soft Drinks Industry in Nigeria
Journal Title: International Journal of Management Sciences - Year 2015, Vol 5, Issue 5
Abstract
This study discusses the creation and the use of switching barriers as competitive tools in carbonated soft drinks industry in Nigeria using a qualitative approach to elicit information, the study used focus group method to collect primary data that was used. The focus group session was conducted where in an in-depth discussion took place. The researcher was the moderator and each participant are chosen purposefully from the management team of the case study to answer the questions on how the artificial barriers are created and why it is preferred as a competitive tool. Content analysis was employed to analysis the information gathered. The findings, among others state that the use of artificial switching barriers can weaken emerging competitive product since the competitor are already restricted in the outlets conceded. The paper concludes that policy makers should see this as an opportunity to enforce some special tax on exclusivity to discourage interested companies and encourage fair competition.
Authors and Affiliations
Gabriel Kola Olorunleke
Keywords
Related Articles
- EP ID EP26996
- DOI -
- Views 293
- Downloads 3
Using a Customer’s Name to Personalize Checks and Increase Restaurant Tipping Behavior
The current research investigated how language can be used to communicate with restaurant customers and improve server tip percentage. Specifically, personalizing checks with thank you notes and the customer’s name wer...
Mission Statement and Bank Performance: Evidence from Nigerian Banking Industry
This study examines the relationship between mission statement and banks performance. The sample for this study consists of 11 banks from Nigerian banking industry. The secondary data was adopted for this study. The da...
A Proposed Study on Malay Entrepreneurship in Edible Bird Nest Industry in Malaysia: Self-Efficacy Theory as a Research Approach
This conceptual paper provides a proposed study on Malay Entrepreneurship in the edible bird nest industry in Malaysia. It begins with an early insight into edible bird’s nest industry in South East Asia and the entrep...
An Exploratory Study on Attrition Rate in the Telecommunication Sector of Bangladesh
Attrition is a highly topical topic and is a problem that many organizations are facing today. The concept of employee turnover has both narrow and broad significance. While, some organizations simply gives the inflated...
Overcoming the Barriers of International Chinese Direct to Consumer E-commerce: The Case of Ali Express
This paper offers detailed insight into the growing phenomenon of Chinese E-commerce directed towards sales in the United States. Such ventures appear to be growing strongly in popularity and have the potential to open...