Switching Barriers as a Competitive Tool in Carbonated Soft Drinks Industry in Nigeria
Journal Title: International Journal of Management Sciences - Year 2015, Vol 5, Issue 5
Abstract
This study discusses the creation and the use of switching barriers as competitive tools in carbonated soft drinks industry in Nigeria using a qualitative approach to elicit information, the study used focus group method to collect primary data that was used. The focus group session was conducted where in an in-depth discussion took place. The researcher was the moderator and each participant are chosen purposefully from the management team of the case study to answer the questions on how the artificial barriers are created and why it is preferred as a competitive tool. Content analysis was employed to analysis the information gathered. The findings, among others state that the use of artificial switching barriers can weaken emerging competitive product since the competitor are already restricted in the outlets conceded. The paper concludes that policy makers should see this as an opportunity to enforce some special tax on exclusivity to discourage interested companies and encourage fair competition.
Authors and Affiliations
Gabriel Kola Olorunleke
Keywords
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- EP ID EP26996
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