SYMBOL INTERPRETATION IN VISUAL COMMUNICATION: ANALYZING A SUPREMATIST PAINTING “THE BLACK SQUARE” IN TERMS OF INTENTIONALITY
Journal Title: Online Journal of Art and Design - Year 2013, Vol 1, Issue 4
Abstract
Symbols are often used in visual communication; in particular they prevail in the abstract visual arts. Their interpretation is not always a simple task. Some cases of symbols cannot be interpreted using the traditional approaches. The purpose of this paper is to present an intentionality based idea of the symbol, and to describe the way of its interpretation. The symbol is proposed to be grounded on the term of the tangential intentionality. The latter implies that a thought of the perceiver of the sign is directed toward “not the signified object”. As a case of such a symbol, a painting The Black Square by K. Malevich is analyzed and an attempt of its interpretation proposed. Arguments supporting the proposed way of interpretation, including analysis of the statements of Malevich, are described. This painting marked the beginning of the non-representational art and made a great influence on the modern design. Now it costs more than one million dollars, however, discussions on its meaning and real value still continues.
Authors and Affiliations
Algirdas Budrevicius| Faculty of Communication, Vilnius University, Lithuania E-mail algirdas.budrevicius@kf.vu.lt
Keywords
Related Articles
- EP ID EP8187
- DOI -
- Views 556
- Downloads 30
Design for Collective Consciousness in Urban Place
Today, the cities are showing a rapid change by the facts of globalization, capitalism and rapid urbanization, and the resources of cities are decreasing through increasing population and unplanned development. While urb...
Guiding Architecture Students to Take an Active Role in Design Studios
In an architectural design studio, there is a dynamic process of reciprocal and synchronized learning between the two major actors of student and tutor. In this study, the equilibrium between student and tutor is evaluat...
?ç Mekan Yüzey Tasar?mlar?nda Mesaj - Kullan?c? ?li?kisi Üzerine Deneysel Bir ?rdeleme
Tasar?m bilinciyle yarat?lan mekanlar, kendilerini tan?mlayan ve benzerlerinden ay?ran karakterlere sahiptirler. Tasar?mc?lar kullan?c?lara, iç mekanda uygulad?klar? yüzey düzenlemeleri ile mekan?n karakterini ifade eden...
Resim ve Mekan Aras?ndaki ?li?ki: ?lham Veren Projeler
1950’li y?llardan sonra h?zla ilerleyen sanat ve mimarl?k ili?kisi, 2000’li y?llara gelindi?inde resim, müzik, heykel, sinema gibi sanat?n her alan?yla, mimarl?k ve içmimarl?k mesleklerini yak?n ili?ki içinde k?lmaktad?r...
Görsel ileti?im ö?elerinin yeni bir medya dili olarak sinemada yeniden tasar?m?
Sinema, ke?fedildi?i 1895 y?l?ndan günümüze kadar çok büyük bir yol kat etmi?tir. Özellikle D.W. Griffith’in ke?fetti?i anlat?m metotlar? S. Eisenstein ve takipçileri taraf?ndan zaman içinde mükemmelle?tirilmi?tir. Yak?n...