Technology Acceptance of a Mobile Application to Manage Dairy Businesses
Journal Title: Revista CEA - Year 2022, Vol 8, Issue 17
Abstract
This study aimed to evaluate the technology acceptance of a mobile application to manage diary businesses and to identify the factors that influence the intention to use and the frequency of use of these technologies in the dairy industry. The Technology Acceptance Model (TAM) was used to conduct the evaluation. A survey was administered to 122 dairy farmers, the TAM was calculated by the partial least squares method, and ordered logistic regression was employed to examine the frequency of use. It was found that perceived usefulness has the strongest influence on intention to use. In addition, bigger business sizes increase perceived usefulness. In turn, milk production volume, dairy farmers’ age, and previous knowledge of mobile applications to manage dairy businesses do not influence perceived usefulness or ease of use. The evidence shows that educational attainment influences ease of use, and milking method influences frequency of use. The information in this study can strengthen the management capabilities of the dairy industry, thus favoring its business performance. This can help said industry to narrow technology gaps and address the challenges that the sector is facing.
Authors and Affiliations
Junnier Felipe Usuga-Escobar, Luis Guillermo Palacio-Baena, Dursun Barrios
Keywords
Related Articles
- EP ID EP716647
- DOI https://doi.org/10.22430/24223182.2007
- Views 63
- Downloads 0
Innovation Processes in the Colombian Manufacturing Industry
This paper aims to analyze innovation processes in the Colombian manufacturing industry by adopting a hermeneutic methodology and analyzing the results of interviews and a literature review. The Colombian manufacturing i...
Models and methodologies for credit scoring in personal banking: A literature review
This paper provides a literature review on risk scoring models for credit granting in personal banking. The methods by Abdou & Pointon (2011), Glennon, Kiefer, Larson, & Choi (2008), and Saavedra-García (2010) are consid...
Model of planned behavior for the promotion of responsible tourism: case Villa de Leyva – Boyacá – Colombia
Tourist behavior in destinations is a relevant factor in tourism planning and territorial management, seeking to generate economic development processes aligned with environmental, social and cultural sustainability. How...
Application of simulation models based on the theory of constraints in production environments
La Teoría de restricciones permite identificar dificultades en los procesos productivos a través de lo que se ha denominado cuellos de botella, y bajo una perspectiva rigurosa y sistemática busca la solución óptima para...
Analysis of Financial Assets in Colombia: Hedging Positions with Bitcoin
Purpose: This study aims to infer which financial assets in Colombia can be hedged with Bitcoin positions and determine their correlation with that cryptocurrency. In addition, it seeks to improve our understanding of cr...