TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA
Journal Title: EKONOMSKI VJESNIK / ECONVIEWS Review of contemporary business, entrepreneurship and economic issues - Year 2017, Vol 0, Issue 2
Abstract
The subject of this paper is to examine to what extent and in which way educational level influences the use of e-commerce in the Republic of Serbia, as well as, in part, to examine customer satisfaction with e-commerce. The main objective of this paper is to determine the level of customer use of e-commerce depending on their educational level, as well as to spot the areas which need to be improved in order to increase the degree of use of e-commerce in the Republic of Serbia. For the purposes of sorting and grouping the data in this study the statistical method has been used. All collected data were processed in the statistical software SPSS (descriptive and parametric analyses were used, as well as comparison of mean values, correlation and regression). Based on the results of the tests conducted it is to conclude that the respondents generally use e-commerce in Serbia on a small scale and that other technological advances are accepted to a greater extent than e-commerce. The respondents have very low confidence while using e-commerce. One of the reasons for such a situation is the fear of possible abuses or the fear that e-commerce is insecure. Therefore, in order to increase e-commerce in Serbia, one of the priorities should be work on increasing the security of participants in e-commerce to reduce the possible abuses. From the research a conclusion can be drawn that the level of education significantly affects the use of e-commerce in Serbia and that it should be constantly worked on raising the educational level of the citizens in order for them to be able to properly use the advantages that e-commerce offers.
Authors and Affiliations
Srđan Šapić, Marijana Aleksić
Keywords
Related Articles
- EP ID EP253313
- DOI -
- Views 94
- Downloads 0
Influence of costs on the optimization of transport routes (case study) - Passenger transportation company from Zagreb
Small and medium-sized road transport companies located in Croatia are faced with strong competition on the transport and logistics market. The problem of cost management in road transport enterprises is one of the most...
Croatian adjustment to the freedom of movement for workers and its effect in the period after accession to the European Union
Freedom of Movement for Workers in the European Union is one of the most attractive topics during the accession of new states to the membership of the European Union. Free movement of workers allows citizens of the Membe...
CONSUMERS` WILLINGNESS TO PAY MORE FOR ORGANIC FOOD IN CROATIA
Taking into consideration growing concerns about conventional agricultural practices, food safety, human health, animal welfare and the environment, the main goal of this paper is to identify the predictors of consumers’...
Binomial model for measuring expected credit losses from trade receivables in non-financial sector entities
In July 2014, the International Accounting Standards Board (IASB) published International Financial Reporting Standard 9 Financial Instruments (IFRS 9). This standard introduces an expected credit loss (ECL) impairment m...
Impact of the metal processing industry on industrial production in Croatia during the period of recession: Lessons learned
The metal processing industry has historically had a large role and importance for the Croatian economy. The current picture of the economy reflects the historical situation, trends and events that are described in the p...