The Analysis on Impacts of Electronic Commerce for Marketing Models of Agricultural Products in China
Journal Title: Asian Journal of Management Sciences and Education - Year 2015, Vol 4, Issue 3
Abstract
With the development of communication and the Internet technology, more and moreenterprises begin to utilize electronic commerce (e-commerce) for their managementand sales, forming the e-commerce business and market environment. In this paper,the analysis oninfluences of e-commerce for marketing models of agriculturalproducts in China was conducted to solve the problems such as poor informationcommunication, long distribution channels, and interest interception in the marketingof traditional agricultural products. Four different marketing models were proposed.Also the corresponding strategies and suggestions were given in the development ofthese models.
Authors and Affiliations
Minhui Liu, Yiqin Hao
Keywords
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