THE APPLICATION OF MARKET APPEAL-ROBUSTICITY MATRIX: A CASE STUDY OF THE ARCHAEOLOGICAL HERITAGE OF LENGGONG VALLEY, PERAK, MALAYSIA
Journal Title: GeoJournal of Tourism and Geosites - Year 2018, Vol 23, Issue 3
Abstract
As one of the important World Heritage Site – the Archaeological Heritage of Lenggong Valley, Malaysia, cultural tourism should be promoted along with heritage tourism by developing a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicability of the market appeal—robusticity matrix on heritage tourism development, by assessing the potential for tourism in Lenggong Valley. Methods used were based on literature research, site observation and questionnaire survey. The detailed explanation on selected sites represent high and low levels of grading in terms of market appeal and robusticity, and hence suggesting different asset conservation and management options. The findings indicate the matrix is effective to evaluate the assessment of the heritage tourism potential because it instantaneously determines the importance of two major considerations for both tourism industry and heritage management—the attractiveness of the assets and its ability to cope with tourists. This assessment is essential to protect culture heritage assets through suitable legislation and framework for better informed planning decisions in the future. The distinctive features of the sites, their extent and, for the future, their conservation, will facilitate an improved appreciation of cultural heritage assets as part of the community.
Authors and Affiliations
RAPIDAH Mat Stafa, MOHAMED Kamal Roslan, ALI Che Aziz, LEMAN Mohd Shafeea, SAIDIN Mokhtar
Keywords
Related Articles
- EP ID EP407581
- DOI 10.30892/gtg.23307-321
- Views 84
- Downloads 0
LOCAL WISDOM OF SABANG ISLAND SOCIETY (ACEH, INDONESIA) IN BUILDING ECOLOGICAL INTELLIGENCE TO SUPPORT SUSTAINABLE TOURISM
One of the existing natural and environmental uses in Aceh (Indonesia) is tourism. Among the aspects that determine the development and sustainability of tourism are the institutional and community aspects. Sustainable t...
TOURISM AND POLYCENTRIC DEVELOPMENT BASED ON HEALTH AND RECREATIONAL TOURISM SUPPLY
This article outlined a polycentric development scenario through tourism within the balneary area of Bacău County and the rural-mountain area of Cluj County. Using research methods like analysis, comparison, cartographic...
THE RISE OF TRAIL RUNNING IN SOUTH AFRICA: POSSIBILITIES FOR SMALL-SCALE SPORTS TOURISM
Between 2011 and 2016, South Africa witnessed a threefold increase in the number of official trail running events. Given South Africa’s historical love affair with ultra-long-distance road running, and with health and ph...
ANALYZING THE REGIONAL DEVELOPMENT OF KURDISH BORDER CITIES OF IRAN USING SUSTAINABLE URBAN DEVELOPMENT INDICES (STUDY AREA: KURDISTAN PROVINCE)
Access to welfare services and social, infrastructural, cultural, and educational facilities is one of the major indicators of development in any planning unit. Hence, the analysis and comparison of access to these facil...
Implications of Climate Change for Tourism in Africa
Tourism has grabbed the attention of the policy makers and politicians in Africa to bring about labour intensive jobs, economic growth and act as a catalyst for other industries. Although the tourism industry is sensitiv...