The biodiversity and companies, from communication practices to organizational issues. The example of the firms of the CAC40
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2014, Vol 7, Issue 1
Abstract
This paper proposes a study on the role and the place of the biodiversity in the communication of the French companies. From an analysis of Web sites, it questions the presence of organizational conceptions of the biodiversity and the commensuration by the companies of the biodiversity.
Authors and Affiliations
Gérald LACHAUD| Maître de conférences Gérald LACHAUD ELICO, Université Lyon 3 FRANCE
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