THE CHALLENGE OF CREATING VALUE THROUGH INTEGRATED SOLUTIONS IN A BRAZILIAN HEALTH CARE PROVIDER: THE BLUE LIFE CASE STUDY
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 4, Issue 12
Abstract
This work is the result of a hindsight analysis of a successful project led by a Brazilian health care provider. It shows that the company's market value significantly increased through the use of Integrated Solutions conceived to balance its stakeholders’ needs. This analysis investigates economic value creation through the strategy formulation in product differentiation for capital goods that have a high unit cost and are technology-intensive. By taking the resource-based view of the firm as the theoretical framework, the case shows how systems integration competence building was required to establish a strategic partnership that aimed at increasing firm’s economic value. The highlight of this Brazilian case is a repositioning of the firm’s place in the health care value chain: it experienced upstream movement in building its own hospital, through a risk and cost partnership, and downstream movement in providing new services directly to its final customers.
Authors and Affiliations
Marlene Paes de Almeida| Instituto Tecnológico de Aeronáutica - ITA, São José dos Campos, Brazil, Marluci Paes de Almeida| Instituto Tecnológico de Aeronáutica - ITA, São José dos Campos, Brazil, Marcelo P. Crespo Jr| Instituto Tecnológico de Aeronáutica - ITA, São José dos Campos, Brazil, Milton F. ChagasJr. | Instituto Tecnológico de Aeronáutica - ITA, São José dos Campos, Brazil, Centro Universitário das Faculdades Metropolitanas Unidas – FMU, São Paulo, Brazil , Corresponding author: miltonfc@ita.br
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