The Communication Effects of Audience Situation and Message Framing on Smoking Cessation
Journal Title: International Journal of Management, Economics and Social Sciences - Year 2013, Vol 2, Issue 4
Abstract
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was employed for analyses. The results showed that the communication effects were influenced by the interactive effects of message framing and audience situation, and for smokers, positive messages have a more significant effect than negative ones. In addition, positive messages with low self-efficacy have a better effect. The study concludes that different message framing have a variety of communication effects on audiences within different self-efficacy levels and audience situations.
Authors and Affiliations
Dong-Jenn Yang
Keywords
Related Articles
- EP ID EP93755
- DOI -
- Views 221
- Downloads 0
The Effect of Corporate Social Responsibility on Financial Performance with Real Manipulation as a Moderating Variable
This study aimed to obtain empirical evidence about the effect of real manipulation practices on Corporate Social Responsibility (CSR), and further examined the impact of real manipulation on relationship between CSR and...
Working Capital Management and Financing Decision: Synergetic Effect on Corporate Profitability
Persuaded by the pecking order assumptions, where internal fund is preferred over debt and equity when financing investment projects, this study provided empirical evidence on the interaction between working capital mana...
Stock Market Efficiency of Ghana Stock Exchange: An Objective Analysis
There has been profuse development in the stock markets all over the world in the past decades. The 21st century has seen intriguing changes in the stock markets in both developed and emerging economies. This paper exami...
Institutions as Game Theory Outcomes: Towards a Cognitive-Experimental Inquiry
This paper investigates two different approaches to the analysis of institutions using game theory and discusses their methodological and theoretical implications for further research. Starting from von Neumann and Morge...
The Development of the Job Satisfaction Scale for Hospital Staff in Taiwan
The current study attempts to construct a valid and applicable job satisfaction scale for measuring the contentment level of hospital staff in Taiwan. The job description inventory (JDI) and Job Satisfaction Index (JSI)...