The Consumer Behavior Towards Grocery Private Label Brand
Journal Title: International Journal of Agricultural Science and Research (IJASR) - Year 2019, Vol 9, Issue 4
Abstract
As the competition is becoming high, to sustain in the market the retailers are working on new marketing strategies, most of the retailers adopted one such strategy are private branding. In the recent years the retail organization strategies decision are private label brand and many retailers have introduced varieties of Private label brand in different categories like apparel, food and grocery, health care, personal care, consumer durables, lifestyle etc. It gives tough competition to the national brand in terms of quality, price, promotion, place and packaging etc. private label image are old which is moves their image with low price and low quality good to premium items. The main objective of the study is consumer buying behavior with respect to private label brand and to analyze the consumer perception and expectation with regards to private label brand. This paper examines that the consumer behavior towards grocery private label brand. The research method used was mall intercepts survey method. The survey is conducted with sample of 120 respondents in Coimbatore city. Which is an empirical study where data is collected and analyzed using different statistical tools like percentage analyze and descriptive statistics. As the results shows that sample respondents behaviour, perception and expectation of the mean score are highly satisfied based on their private label products, the products are ecofriendly, price are less compared with other brands, Nearness, quantity etc., are highly satisfied and the standard deviation are slightly deviated based on their behavior.
Authors and Affiliations
M. Suresh, P. Balaji, D. Murugananthi, U. Gokul Vignesh
Keywords
Related Articles
- EP ID EP649169
- DOI 10.24247/ijasraug201922
- Views 182
- Downloads 0
Comparative Studies on Haemato- Biochemical Constituents in Anoestrus Bovine
This study was conducted to evaluate efficacy of polyherbal and mineral drug for the treatment of anoestrus in bovine. The trial was conducted at Teaching Veterinary Clinical Complex, College of Veterinary and Animal Sci...
Impact of Ground Water Markets in Changing Cropping Pattern in Rajasthan State
Present investigation was carried out in the arid and semi arid district of Rajasthan state to analyze the Impact of Ground Water Markets in Changing Cropping Pattern in Rajasthan State. For this, primary data were colle...
Evaluation of Insecticide Molecules Against Turmeric Shoot Borer, Conogethes Punctiferalis Gueene (Lepidoptera: Pyralidae)
All the tested insecticides were effective in suppressing the incidence of C. Punctiferalis. Larval population was significantly less, in all the treated plots than untreated check. At three days after application, carbo...
UTILIZATION OF WASTE FOR ENHANCEMENT OF BIOGAS PRODUCTION
Anaerobic digestion of cattle dung and other household, industrial and agricultural wastes leads to the production of biogas. It is one of the most effective and economic way for the production of bio-energy from biomass...
An Influence of Pulsed Electromagnetic Exposure and Containers on Seed Storability of Blackgram
Superior storage is the basic requirement in seed production programme as maintenance of high seed viability and vigour from harvest to planting is of utmost importance in seed storage. Therefore, inexpensive, effortless...