The Critical Consideration of Generation Z Acceptance of The Facial Recognition Technology Future Implementation in the Front Office Department of a Family-Owned Car Rental Company in Bali
Journal Title: International Journal of Current Science Research and Review - Year 2025, Vol 8, Issue 03
Abstract
This study explores the acceptance of AI in Facial Recognition Technology among Generation Z in the front office department of a family-owned car rental company in Bali. By employing a mixed-methods approach, the study investigates the potential benefits and challenges of implementing this technology, its impact on customer experience, and its role in optimizing business operations. The study utilizes three frameworks, including the Technology Acceptance Model, Balance Scorecard, Hoshin Planning Kanri, and Business Model Canvas, to provide insights into the current behaviors and attitudes of Generation Z consumers towards facial recognition technology. The findings suggest that while there is a moderate level of interest in the implementation of AI technology, there is also a significant financial investment required for small family-owned businesses. Thus, the study provides recommendations for family-owned car rental businesses to carefully weigh the potential benefits and costs of implementing facial recognition technology while meeting the expectations of their customers.
Authors and Affiliations
Ni Putu Ina Trhisnawati Weca
Keywords
Related Articles
- EP ID EP762000
- DOI 10.47191/ijcsrr/V8-i3-47
- Views 45
- Downloads 0
The Urgency of Curriculum and Model of Progressive Islamic Education in Realizing Agrarian Justice in Indonesia (A Study on Agrarian Pesantren Organized by Front Nahdliyin for Natural Resource Sovereignty)
This article describes the urgency of the progressive Islamic education curriculum in the Agrarian Islamic Boarding School organized by the Nahdiyyin Front for Natural Resource Sovereignty (FNKSDA) in the context of the...
Numerical Simulation in Gas Hydrate Formation
The formation of gas hydrates is an undesirable process in the natural gas transportation industry, ensuring the blockage of pipelines and especially the reduction of transport flows and the increase of working pressure....
Mood States (POMS) Condition Profile Analysis of Senior Women's Cricket Athletes in East Java before The North Aceh Sumatra PON 2024
One factor that could affect an athlete’s mental and emotional readiness is mood. Mood profile for Cricket athletes is an important factor that needs to be analyzed. An athlete’s mood can affect their overall performance...
The Influence of Service Quality on Loyalty Mediated by Customer Satisfaction at Hospital X
The development of the business world is increasing, competition is very tight, so the thing that companies need to pay attention to is service quality. Service quality plays a very important role in hospital services be...
Strategic Business Adaptations and Growth Opportunities for Cahya Bali Resort in Bali’s Competitive Coastal Environment
This research analyzes the strategy adaptation and growth opportunities for Cahya Bali Resort in a high-competitive property industry in Bali. The research focuses in identifying factors that influence customers’ purchas...