The Determinants of Intention to Repurchase Membership in Sports Service: a Study of Fitness Centers in Tehran, Iran
Journal Title: International Journal of the Computer, the Internet and Management - Year 2017, Vol 25, Issue 3
Abstract
The main aim of this research was to examine the relationship between the factors that influence the intention to repurchase membership in fitness centers in Tehran, Iran. The study was a quantitative research which collected data by using self-administered questionnaires. A total of 408 questionnaires from members in 12 fitness centers in Tehran, Iran were analyzed. The relationship among the variables was examined by using Structural Equation Modeling (SEM). The findings of the study revealed that service quality, attitude, subjective norm, and customer involvement are significantly and positively related to intention to repurchase membership, while, Islamic values was found to be significantly and negatively related to intention to repurchase membership. The mentioned determinants were related to intention to repurchase membership through the mediator of customer satisfaction. The results of the study also indicated that gender is a significant moderator of the relationship between members’ satisfaction and their intention to repurchase membership.
Authors and Affiliations
Behrooz Haji Khodaverdi Khan
Keywords
Related Articles
- EP ID EP598471
- DOI -
- Views 140
- Downloads 0
Attitude Control of Quadcopter Using Fuzzy PD+I Controller
Quadcopter is the nonlinear system that can be controlled by human expert couple with flight control system. This paper utilized the Fuzzy PD+I controller which optimize the stability of the quadcopter can be flying stab...
A Synthesis of Collaborative Learning and Virtual Team to Develop Multi-User Interactive Learning
This paper aims to study the learning processes associated with multi-user interactive learning. The study is a synthesis of related researches on collaborative learning and virtual teams. There is the process of analyse...
Preliminary Research on Adoption and Diffusion Model of SMEs E-Learning in Thailand
The contribution of SMEs to economic growth is widely recognized and Thailand is one of the countries where SMEs have always played a primary role in digital economy environment. This paper is a research-in-progress whic...
Issues towards Learning English with Multimedia Computer-Assisted English Writing
This study aims to answer the research question: What are the issues of EFL students towards the use of Multimedia Computer-assisted English Writing (MCEW)? MCEW course activities; a questionnaire; and individual semi-st...
Determinants of Fraud Based on Islamic Paradigm: Case Study in Islamic Financial Services Cooperatives
Islamic financial institutions conducting its operations based on the principles of Islamic Shariah. In fact, cases of fraud still become a problem to be solved in the Islamic financial institutions. This study examined...