THE DISSEMINATION OF FRANCHISING ALL OVER THE WORLD: AN ATTEMPT TO ASSESS THE SCALE OF THE PHENOMENON
Journal Title: Problems of Management in the 21st Century - Year 2011, Vol 2, Issue 12
Abstract
Nowadays, franchising is one of the fastest developing forms of business in the world. It is used in economic processes on all the inhabited continents of the Earth. Unfortunately, it is very difficult to assess the scale of this phenomenon. Assessment of the volume of franchising all over the world is made difficult mostly by the fact that none of the official international statistic institutions gathers data as regards the frequency of entering into franchising agreements. Information on the number of businesses in a given country or on a given continent is available, but enterprises operating on the basis of franchising agreements are not educed from them. The purpose of the article is to specify the directions and scale of expansion of franchising all over the world. To do it, franchising related information was used, possessed by organizations which promote the idea of franchising in various countries. For this purpose, a few dozen of franchising associations were identified, representing 6 continents; each of these associations represents the franchising market of one country. As a result of direct interviews via e-mail or telephone, it was possible to obtain the basic data characterizing franchising markets of more than 70 countries. The data obtained concern, among others, such aspects as the number of franchising networks and establishments, as well as employment and turnover generated by franchising.
Authors and Affiliations
Alicja Antonowicz
Keywords
Related Articles
- EP ID EP32099
- DOI -
- Views 418
- Downloads 1
RISK MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES: A GENDER-SENSITIVE APPROACH
Risk is inherent in all business functions and in every kind of activity. Small and medium-sized enterprises (SMEs) are particularly vulnerable to continuously daily internal and external undesirable events that advers...
CONSTRAINTS TO PRINCIPALS’ DELEGATION OF RESPONSIBILITY TO TEACHERS IN PUBLIC SECONDARY SCHOOLS IN KENYA
This research paper presents the principals’ practices in delegating responsibility to teachers in public secondary schools in Kenya. A random sample of 20 secondary schools was used where 120 teachers filled questionn...
THE RISKS OF CURRENT POLITICAL RISK MANAGEMENT
Political risk is a concept traditionally related, on the one hand, to the rational calculation of risk in economic activities and, on the other, to a particular historical moment in which it has taken on the characteris...
NONPROFIT MARKETING IN KOPAČKI RIT NATURE PARK AS TOURIST DESTINATION
Eastern part of the Republic of Croatia as a tourist destination is not fully valorized yet, despite its natural values and rich cultural heritage. Stronger contribution to touristic development could be ensured by Kop...
EFFECT OF FRAUD RISK REDUCTION STRATEGY ON THE LEVEL OF EMPLOYEE FRAUD IN NIGERIAN PUBLIC SERVICE ORGANIZATIONS
Given the rampant headline revelations of widespread fraud perpetrated in Nigerian public service organizations in recent times, this study addresses a topical subject that commands urgent attention, understanding and...