The economic nature and characteristics of marketing communications
Journal Title: Вісник Львівського національного аграрного університету: Економіка АПК - Year 2015, Vol 1, Issue 22
Abstract
This article is reflect the theme of essence communications in marketing activity, which carry out an especially important role, as in modern terms they come forward the key factor of competitiveness of organization, creating positive appearance of company among users, and diffusing information about commodities and services of firm. Facilities of communications are: advertising, sales promotion, public relations, direct marketing, personal sale, special facilities for stimulation of trade or facilities for the аdvertisin registration places of sale.
Authors and Affiliations
Inna Kuznetsova, R. Dudiak, S. Y. Bugil
Keywords
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