The effect of exercise on component of the brands consumers choose
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 5, Issue 5
Abstract
Over the past decade the massive growth of the purchasing power of the vast choices available in most countries because of Most buyers have paid special attention to the type of communication and the product brand and the industry market growth is Because more companies are trying to understand the motivations of consumers. Hence, the present study examined the effects of exercise on components of the brands consumers choose to pay. The goal of this research is applied and the field data collection and analytical methods from the perspective of the event. In order to achieve this goal by using a conceptual model of the necessary information The researcher made questionnaire and analysis population of 850 people of all physical education students University of Mashhad, bachelor and master of the calculated sample size of 256 patients were randomly selected and measured by the method of Morgan questionnaire data Bartlett's test of using structural equation model (path analysis and confirmatory factor analysis) and also and Smirnov test and test T-test or a sign of correlation and a sample of the results we found suggests that all components manufacturer brands of sport Is a significant and positive impact on customer choice.
Authors and Affiliations
Ali Mohamed Safania| Associate Professor of Sport Management Faculty of Physical Education, Islamic Azad University, Ayatollah Amoli, Mazandaran, Iran., Vahid Shojaei| Assistant Professor, Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Mazandaran, Iran., Kamal houshyar| Corresponding Author: Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Mazandaran, Iran. email: houshyar.kamal@yahoo.co
Keywords
Related Articles
- EP ID EP5938
- DOI -
- Views 233
- Downloads 8
The Effect of Teaching Reading Comprehension Strategies on Iranian EFL Pre-University Students' Reading Comprehension Ability
The present study investigated the potential of implementing reading strategy instruction in raising learners' reading comprehension ability, extending the range of strategies they employed and enhancing their awareness....
studying the methods of legislative control in Iran’s legal system
An important issue of basic law is studying of legislature's control procedures. Iran's legislature has been crystallized in structure of Islamic consultative assembly and it has the important task of legislation and pol...
Evaluation of acidity and fatty acid compositions in Iranian and imported olive oils
Identifying Fatty Acid compositions which form triglycerides is an indicator which helps to identify olive oil from the other oil products. In the present study three types of olive oils (Spanish, Italy and Iran) were pr...
Goal orientation in elite volleyball player’s motivation and motivational climate
The purpose of this study was to evaluate the goal orientation on the motivation and motivational climate perceived by Iranian’s elite female volleyball players. A sample was taken consisting of 63 players of ages rangin...
The Effect of Using Email on Enhancing Iranian Intermediate EFL Learners Writing Proficiency
Iran is a progressing and developing country and the need for the help of technology in language learning and teaching programs is very essential. The present study was set out to investigate the effects of E-mail on imp...