The Effect of Leadership Based on Transformation and Market Orientation on Organizational Commitment of Employees (Case Study: Tose Va Taavon Bank)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2016, Vol 10, Issue 1
Abstract
The present study examines the importance of organizational capabilities in the fields of achieving consistent development in such organizations. The study emphasizes the concepts such as leadership, market orientation and organizational commitment as the resources to achieve consistent development in banking industry. So, one can expect that leadership behaviors are the determining factors of organizational commitment of employees. In addition, market orientation demonstrates the other factors of organizational commitment factors. The statistical population comprises of 34employees working in Tose Va Taavon Bank across Tehran. The data were collected through the use of questionnaire. The results indicated that the leadership based on transformation had an effect on three components f market orientation. Also, the leadership based on transformation was effective on organizational commitment through the intermediate variable of customer orientation and inter-task cooperation; however, no effect was found with respect to the competitor orientation variable. Hence, the leadership based on transformation has considerable effects on market orientation dimensions in Tosee Vaa Taavon Bank and the intermediate role of these dimension except for competitor orientation. Based on the obtained results, one can say that the leadership based on transformation played a great role in establishing the culture of customer orientation, competitor orientation and inter-task cooperation in organization. The bank should follow its way to establish the cooperation culture and customer orientation different sectors in an attempt to make the employees committed with respect to achieving the organizational goal along with empowering them to address those goals.
Authors and Affiliations
Babak Sadeghzadeh| Department of Management and Economic, Buinzahra Branch, Islamic Azad University, Buinzahra, Iran, Mir Taher Pour Partovi*| Department of Management and Economic, Buinzahra Branch, Islamic Azad University, Buinzahra, Iran, email: mtp2961@gmail.com
Keywords
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