THE EFFECT OF PERCEIVED VALUE DIMENSIONS ON PURCHASE INTENTION OF SOLAR ENERGY SYSTEMS
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 12
Abstract
This research is focused to study the effect of multiple dimensions of customer perceived value on purchase intention of solar energy products. The dimensions of perceived value include economic value, functional value, convenience value and service value. Data were collected from 165 respondents from Telangana State. A five point Likert scale with judgment sampling method was adopted for data collection. And the data were analyzed using exploratory factor analysis and multiple regression with Software Package for Social Sciences (SPSS) 20 version. The results of the study demonstrate that economic value, functional value and service value have a significant impact on purchase intent of solar energy systems, whereas convenience value has no impact on perceived value.
Authors and Affiliations
G. Mahendar
Keywords
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