The Evolving State of Affairs: Medical Marketing Redefined
Journal Title: International Journal of Scientific Research and Management - Year 2017, Vol 5, Issue 5
Abstract
Rapidly changing global business environmentand market conditions compel medical and Pharmaceuticalorganizations to transform their processes. Organizations adapt in various ways with varying levels ofsuccess. Among the many core teams that drive this transformation, medical affairs assumes a crucial roleon account of its interoperability with science and marketing. This paper discusses pertinent issues andarising opportunities.
Authors and Affiliations
Dr Aniket Dnyandeo Geete
Keywords
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The Evolving State of Affairs: Medical Marketing Redefined
Rapidly changing global business environmentand market conditions compel medical and Pharmaceuticalorganizations to transform their processes. Organizations adapt in various ways with varying levels ofsuccess. Among the...