The identity management practices of beauty-bloggers: a multimodal approach to the deprofessionalization’s analysis
Journal Title: UNKNOWN - Year 2015, Vol 1, Issue
Abstract
The article analyses the identity management practices of beauty-bloggers who on YouTube. The authors relies on the theory of deprofessionalization and show how bloggers gain the symbolic power and authority, which professionals previously had. Exploring the forms and methods of Internet communication the authors reveal the latent common identity management practices questioning the authority of professionals, and creating new managed space.
Authors and Affiliations
Natalia Alexandrovna Martyanova, Maria Vladimirovna Rubtcova
Keywords
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- EP ID EP215449
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