THE IMPACT OF THE CONSUMERS’ SATISFACTION ON THE ECONOMIC EFFICIENCY OF THE BANK
Journal Title: Annales Universitatis Apulensis series Oeconomica - Year 2010, Vol 12, Issue 2
Abstract
In the present conditions, of temperate development of business at a global scale, the organizations want to have clear indications that their investment in the satisfaction of the consumer was worthy and with results. The theoretical base of the operationalization of the relation between satisfaction and the profitability of the organization is quite restricted, still existing challenges for understanding this connection. Of course that both the intensity and the nature of this relation differs from one field to another.
Authors and Affiliations
Andreea Muntean
Keywords
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