The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry
Journal Title: Roshd-e-Fanavari - Year 2018, Vol 14, Issue 56
Abstract
Today organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and customer satisfaction and finally help to increase their brand value. The aim of this research is considering the relationships between business intelligence, customer relationships and loyalty and brand value in hygienic and cellulose industry of Iran. Evaluation of each variable is a kind of decision making problem in which has internal systematic interactions between variables. So, we can use DEMATEL technique in FUZZY conditions for cause and effect relationships between variables. We benefit the ideas of 10 experts in cellulose and hygienic industry for considering the relationships between variables. The results show that there are systemic and network relation between research variables. Also, the results show that there is a two tailed relation between business intelligence and brand special value and customer satisfaction. Also, based on research results, customer satisfaction effects on loyalty, business intelligent and brand special value.
Authors and Affiliations
Reza Aghaee, milad aghaee
Keywords
Related Articles
- EP ID EP602993
- DOI 10.7508/jstpi.2018.04.005
- Views 77
- Downloads 0
Basic Tactics in Achieving Information Systems' Strategic Planning
"I nformation system's strategic planning has some challenging problems. Despite the presence of various frameworks, the above-mentioned program is known as a complicated action and some problems lead to a barrier for th...
Assessment of Potential Risks Towards the Business Processes Reengineering Success in SMEs
"in turbulent business environment, organizations are struggling to make themselves agility and for this purpose, it is necessary for them to reengineer the business process. Selecting an appropriate process for reengine...
The Role of Science & Technology Parks for Technology Development in the Industry of Iran
"Most developed countries have achieved knowledgebased economic development. This model of development must also be attained in Iran gradually, in the two decades to come. Science and Technology Parks (STPs) are one of t...
Knowledge Management; Theories, Technologies and Approaches
"Knowledge management as an academic discipline evolved from the thinking of experts such as Peter Drucker in the 1970s, KarlErik Sveiby in the late 1980s, and Nonaka and Takeuchi in the 1990s. This paper places Knowledg...
Quality Management for Incubators
"I n this paper some parts of quality standards such as quality management, manual, plan and objectives are reviewed and the implementation, documentation and auditing of quality management system at incubator and its bu...