The Impulse Buying Behaviour of Consumes for the FMCG Products in Salem
Journal Title: International Journal of Management Research and Social Science - Year 2015, Vol 2, Issue 2
Abstract
This paper is an attempt to find the variables/factors that effects customer impulse buying behaviour in FMCG sector considering retail market in India. The impact of various impulse buying factors like sales and promotions, placement of products, window merchandising, effective price strategy etc on customer impulse buying behaviour has been analysed. A hypothetical model has created in this paper, which has been taken into consideration for our research work on impulse buying behaviour of the consumers. The study is based on the primary data collected from Shopping malls, Handlooms and marts from the area of Salem with the help of structured questionnaire on likert scale. Data analysis has been done using SPSS software. The statistical analysis method employed in this study is Factor Analysis. After the analysis of the available data it has been found out that since income of individual is increasing and more and more people are moving towards western culture in dressing sense, in eating etc so the purchasing power of the people has really gone up and thus the impulse buying of the commodities is on a great increment mainly due to pricing strategies of retail players and full of festivals throughout the year.
Authors and Affiliations
Vinayagamoorthy A
Keywords
Related Articles
- EP ID EP641180
- DOI -
- Views 148
- Downloads 0
HR Dataset of employees: An Implementation of Business Analytics
the skills, technologies, and practices for constant iterative investigation and analysis of past business performance is called Business analytics (BA). It results to gain insight and drive business planning for any org...
Effects of Yogic Practices with and without Diet Modification on Selected Physical and Physiological Variables among Pregnant Women
The aim of this study is to examine the effects of yogic practices on Body Mass Index (BMI) and Fasting Blood Glucose (FBG) level among pregnant women in their second trimester. To achieve the purpose sixty (60) primipar...
A New Dimension in Higher Education in Tamil Nadu
Education has continued to evolve diversity and extents its reach and coverage since the dawn history. Every country develops its system of education to express and promote its unique socio-cultural identity and also to...
A Brief Study on Salient features of Juvenile Justice (Care and Protection of Children) Act, 2000 and Tamil Nadu Juvenile Justice Act, 2001
This study aims the causes behind juvenile delinquency, and the measures that are being taken for the positive development of the children in conflict with law. The reason for the rising trend of criminal tendencies amon...
A study on Employee Retention Strategies in Indian Manufacturing Industries
The present study aims to show the results of review of literature related to Employee retention practices in India in the last five years (2012-2016). The method used to obtain literature was mainly based on electronic...