The Influence of Competitive Remuneration, Comprehensive Training Program and Organizational Brand Factors on Students' Internship Placement Selection

Abstract

This research is aiming to have an unconventional and valid reason for choices towards the placement; by accessing factors that influence students choosing their internship placement. The study focuses on hospitality students due to concerns over the huge turnover of students from the hotel industry. All the factors listed in this study were evaluated by comparing the findings and discussions from previous researches. Correspondingly, it was found that among the three variables; competitive remuneration, comprehensive training program, and organizational brand; the main factor that influences the students' choice is the competitive remuneration. The result is based on the findings of other researches as support to uphold the statements.

Authors and Affiliations

Nur Atiqah Lokman, Nur Amira Farzana Yusuf, Jazira Anuar, Noralisa Ismail

Keywords

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  • EP ID EP598631
  • DOI 10.6007/IJARBSS/v8-i15/5113
  • Views 78
  • Downloads 0

How To Cite

Nur Atiqah Lokman, Nur Amira Farzana Yusuf, Jazira Anuar, Noralisa Ismail (2018). The Influence of Competitive Remuneration, Comprehensive Training Program and Organizational Brand Factors on Students' Internship Placement Selection. International Journal of Academic Research in Business and Social Sciences, 8(15), 378-386. https://www.europub.co.uk/articles/-A-598631