THE INFLUENCE OF CORPORATE REPUTATION AND MARKET COMPETITION ON COMPANY’S GROSS PROFIT
Journal Title: Challenges of the Knowledge Society - Year 2013, Vol 3, Issue 0
Abstract
To have a profitable business you have to make a big effort. There are two important things that can influence the profitability of a company: the rivalry among stakeholders or market competition and an important intangible asset, corporate reputation. In this paper I will develop a study about how reputation and competition influence the market position of an important cosmetics business from Romania.
Authors and Affiliations
MIHAELA CORNELIA SANDU
Keywords
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