THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON LITHUANIAN BUSINESS INTEGRITY
Journal Title: VADYBA - Year 2013, Vol 23, Issue 2
Abstract
Authors analyze the influence of development of corporate social responsibility on enhancing business integrity in Lithuania. An integrity is described as a mover of sustainable business and a strategic factor of competitiveness. Dishonest business distorts market, restricts the fair competition and makes up unequal business terms for economic entities. The transparent business gives the maximum benefit to the public and contributes to the promotion of equivalent competition. Corruption remains a major problem in Lithuania. Combating corruption takes a place alongside human rights, labor rights, and environmental protection as one of the major issues in corporate social responsibility. Corporate social responsibility generally refers to transparent business practices that are based on ethical values, compliance with legal requirements, and respect for communities and the environment. The development of socially responsible initiatives and activities enhances companies’ reputation, increases employees’ loyalty and also conditions a positive attitude of the community and attractiveness of investors. The paper deals with the situation of business integrity in Lithuania. Business environment for integrity is not very favorable in the country. Socially responsible companies in Lithuania focus on realizing policies of transparent business, anti-discrimination and anti-corruption, but development of socially responsible activities is still not very common in business practice. Researched the influence of corporate social responsibility on enhancing business integrity the authors found that an active development of socially responsible initiatives and activities positively impacts the enlargement of business integrity. A growth of transparency could determine the sustainable performance of companies and the competitiveness of Lithuanian business in global market.
Authors and Affiliations
Valentinas Navickas, Rima Kontautienė
Keywords
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