The Influence of Product Quality and Promotion on Revisit Decisions Mediated by Outpatient Satisfaction at St Elisabeth Hospital Bekasi
Journal Title: International Journal of Current Science Research and Review - Year 2025, Vol 8, Issue 05
Abstract
This study investigates the influence of product quality and promotion on outpatient revisit decisions, with patient satisfaction serving as a mediating variable, at St. Elisabeth Hospital in Bekasi. Employing a quantitative research approach, data were analyzed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique. A total of 160 respondents were selected through purposive sampling. The findings reveal that both product quality and promotion exert a positive and significant impact on patient satisfaction and revisit decisions. Furthermore, patient satisfaction significantly mediates the relationship between product quality and promotion on the decision to revisit. These results highlight the critical role of delivering high-quality healthcare services and implementing effective promotional strategies to foster patient satisfaction and loyalty. The study provides practical implications for hospital management in formulating marketing strategies and enhancing service delivery to sustain and increase patient visit.
Authors and Affiliations
Debora Victoria, Hery Winoto Tj. , Fushen .
Synergetic Approach Model for Improving Vocational Education: Characteristics, Guidelines and Applications
The main purpose of vocational education is to prepare students for their future professional development, including the acquisition of skills and competencies necessary for the labor market. The research aims to present...
The Role of Nu-Cyber and Muhammadiyah-Cyber Role in Increasing Cyber-Extremism in the East Java
Penetration of the increasingly widespread use of the internet in society has inspired extremists to use cyberspace as a new arena for jihad. It is in this context that NU and Muhammadiyah as the largest Islamic organiza...
A Comparative Analysis of Research and Development Based Incubator in Thailand, Brazil and Indonesia
Research and development (R&D)-based business incubators serve a strategic function in bridging the divide between scientific innovation and market application. In Indonesia, however, these incubators have yet to reach t...
Is Newa The Answer to North Badung Tourism Development?
Badung has many tourism destinations and cultures that are the mainstay of Bali tourism. Measuring from the Gross Regional Domestic Product, it can be said that this Regency is the largest economic contributor in the tou...
Proposed Business Strategy in Improving Customer Base to Promote Company Growth (Case at PT. AKSI)
The research explores Indonesia’s economic growth linked to investments, particularly in manufacturing facilities, which drive demand for supporting products like lighting. Exxent Lighting, focused on government street l...