The Influence of Service Quality on Customer Loyalty of Ethnic Gu-Lakudo Traders in Baubau City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
This study aims to determine and analyze the influence of service qualityon customer loyalty of Ethnic Gu-Lakudo traders in Baubau City. The population in this study is all customers of Ethnic Gu-Lakudo traders in Baubau City, with the number of samples of 100 respondents. Respondents were obtained by convinience sampling method. The data for analysis needs were obtained by spreading the questionnaire using the Likert scale of 5 points. The data was analyzed by structural equation modeling method using AMOS software version 24. The result of analysis showed that service quality had a significant positive effect on customer loyalty of ethnic Gu-Lakudo traders in Kendari City.
Authors and Affiliations
Juharsah . , Hartini . , Yusuf .
Keywords
Related Articles
- EP ID EP422270
- DOI 10.9790/487X-2012015055.
- Views 74
- Downloads 0
Iso Certification and Competitiveness in Public Universities in the Coastal Region of Kenya.
ISO certification is a business strategy aimed at bolstering the way organizations are managed and direct them towards realization of their competitive advantage. It is a strategic business approach that creates standard...
Designing a Model for the Evaluation of Electronic Banking Services with Combining AHP and Fuzzy ARAS Approaches (Keshavarzi Bank)
The main purpose of the this research is to design a model for assessing e-banking services by combining the AHP and Fuzzy ARAS approaches. For this purpose, by reviewing the literature review, the indexes and areas were...
Meanings, Mistakes and the Consumer Brand Relationship
The current study seeks to explore the link between different forms of brand meanings that characterize consumer brand relationships, and the role played by these meanings and their relative importance in situations wher...
How Need Based Training Helps in Administrator’s Professional Development in Higher Education
.
Customer Use of Banking Technologies
Electronic Banking incorporates a multitude of platforms such as internet banking, automated teller services and mobile phone banking to deliver banking products to the customer. The proposed study attempts to throw ligh...