THE INSTRUMENTS OF PRICING POLICY IN ENSURING THE COMPETITIVENESS OF ENTERPRISES IN THE DOMESTIC MARKET
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 1
Abstract
The article identifies urgency of a consideration of relationships between pricing policy and competitiveness, which are necessary in the general system of enterprise management. Clarified the economic substance of the pricing policy and its importance in ensuring the competitiveness of an enterprise. determined the role of the price component inherent in the distribution of forms of competition – price (open price, concealed price competition «for the product», competition «under the terms of sale»), non-price (legal, unfair). Given the price and non-price forms of competition, there is formed a list of tools to ensure the competitiveness of enterprises and the characteristic of each group to identify their features, values, possibilities of application in modern economic conditions.
Authors and Affiliations
R. L. Lupak, O. I. Yusypovych, B. R. Siutryk
Keywords
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