THE INTERPRETATION OF A CONSUMER BEHAVIOR IN THE CONTEXT OF THE MAIN PHILOSOPHICAL PARADIGMS

Abstract

The study illustrates the cognitive capabilities of paradigms, each of which interprets consumer be- havior within the philosophical analysis. It was found that the classical paradigm reflects the economic and ethical rational nature of consumption; the modern paradigm is based on the study of consumer behavior as a practical implementation of consumer attitudes which based on the sociocultural context; the postmodern paradigm proclaims the value of communication, which is realized in consumer behavior, and becomes a sign system and the way of constructing the space of human existence and the meanings of its existence.

Authors and Affiliations

Yuliia Siusel

Keywords

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  • EP ID EP450420
  • DOI -
  • Views 99
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How To Cite

Yuliia Siusel (2017). THE INTERPRETATION OF A CONSUMER BEHAVIOR IN THE CONTEXT OF THE MAIN PHILOSOPHICAL PARADIGMS. Вісник Львівського університету, 15(), 114-120. https://www.europub.co.uk/articles/-A-450420