The Main Directions of Improvement of Advertising in the Modern Company
Journal Title: Экономика строительства и городского хозяйства - Year 2017, Vol 13, Issue 4
Abstract
The article is devoted to show the role of advertising in the marketing communication system and the main directions of improvement of advertising in the modern company, because advertising was and still is one of the main elements of communication politics, that stimulate developing of manufacture, product modernization, it influences on favorable increase of consumption of manufactured products, and it is not only «commerce engine», but «progress engine». The article identified the main functions and tasks of advertising, such as sale of goods, market research and optimization, demand management. The basic tools of advertising were also revealed: advertising on television, printed one, audiovisual and advertising in the press. In the article we considered the main elements of the complex of marketing communication: advertising, sales promotion, public relation, direct marketing.
Authors and Affiliations
Natalia Bazykina, Viktoriia Сhangli
Keywords
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