The Main Directions of Improvement of Advertising in the Modern Company
Journal Title: Экономика строительства и городского хозяйства - Year 2017, Vol 13, Issue 4
Abstract
The article is devoted to show the role of advertising in the marketing communication system and the main directions of improvement of advertising in the modern company, because advertising was and still is one of the main elements of communication politics, that stimulate developing of manufacture, product modernization, it influences on favorable increase of consumption of manufactured products, and it is not only «commerce engine», but «progress engine». The article identified the main functions and tasks of advertising, such as sale of goods, market research and optimization, demand management. The basic tools of advertising were also revealed: advertising on television, printed one, audiovisual and advertising in the press. In the article we considered the main elements of the complex of marketing communication: advertising, sales promotion, public relation, direct marketing.
Authors and Affiliations
Natalia Bazykina, Viktoriia Сhangli
Keywords
Related Articles
- EP ID EP456025
- DOI -
- Views 142
- Downloads 0
Modeling of the Process of Program Budgeting in the Context of Sustainable Development of Socio-Economic Systems
Today, the life cycle of many economic systems is undergoing constant changes, so it is important to debug the mechanism of adaptability, which is implemented through budgeting – a universal technology to cover the costs...
Factors of Sustainability and Criteria for the Effective of the Socio-Economic Development of the Region
Investigated the conceptual bases and laws of the regional development, taking into account the process of transformation in the economy, the current institutional features. Analyzed the potential and problems of develop...
Rationale for the Selection of the Enterprise’s Innovation Development Strategy
The article considers the economic essence of strategic management of innovative development of the enterprise, which includes three components: elemental, functional and process. The principles that should be followed i...
Public Administration of Social Development: Foreign Experience and Modern Trends
The article examines the international experience of the establishment of the public administration institute, identifies current trends in the development of society, summarizes and systematizes the approaches to the or...
Improving the Efficiency of the Main Parameters of Labour Potential of Construction Enterprises (for Example «Dialog» Ltd.)
In the article the questions of formation and development of labor potential have been considered, the concept of «the parameters of the labor potential of the enterprise» has been specified, systematization of quantitat...