The marketing analysis of competitiveness of fitness-clubs in Kharkiv
Journal Title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] - Year 2016, Vol 0, Issue 6
Abstract
Purpose: to carry out the marketing analysis of competitiveness of fitness-clubs of Kharkiv. Material & Methods: analysis of references and documents, organizational analysis, system analysis, methods of the marketing analysis (SWOT-analysis), methods of mathematical data processing. The research was conducted on the basis of 13 fitness-clubs of Kharkiv. Administrators acted as respondents – 15 persons; those who are engaged in fitness-clubs – 50 persons. Results: opportunities and threats of the external environment of fitness-clubs of Kharkiv are defined on the basis of the carried-out marketing analysis, satisfaction of Kharkov citizens with activity of fitness-clubs of the city from providing recreational services is found. Conclusions: the carried-out analysis of marketing activity of fitness-clubs of Kharkiv gave the chance to find possible threats from competitors: the rate of inflation in the country, the appearance of new competitors, the change of level of the income of the population, the increase in mortality of the population, the change of attachments of the population.
Authors and Affiliations
Stadnyk, S. | Харьковская государственная академия физической культуры, Харьков, Украина, Sereda, N. | Харьковская государственная академия физической культуры, Харьков, Украина
Keywords
Related Articles
- EP ID EP4684
- DOI -
- Views 589
- Downloads 142
The analysis of psychophysiological condition of students with the various level of motion activity
Purpose: to reveal distinctions in some psychophysiological characteristics of students with various level of motion activity. Materials and methods: the research was conducted on the basis of Kharkov national medical un...
Mass student sport in domestic and foreign practice
Purpose: carrying out of the comparative analysis of features of the organization of mass student's sports in domestic and foreign practice and their influence on the personality of students. Material & Methods: analysis...
Diagnostic signs of functional readiness of weightlifters to compete
Was determined diagnostic value of the neural indices of functional readiness to compete at the qualified weightlifters at various stages of preparation. The experiment involved 15 athletes qualified master of sports and...
Features of use of modular training system armsportsmens 16–17 year olds in the annual macrocycle
Purpose: to determine the most effective ratio of different means and methods of training 16–17 year olds armsportsmens the application of the block training system in the annual macrocycle. Material and Methods: 30 arms...
The relationship of psychophysiological characteristics karate qualifications in light weight category with the effective implementation of kick leg techniques in upper level of the opponent
Purpose: set the density of the relationship of psycho-physiological characteristics of karate qualifications in light weight category with the efficiency of the implementation of kick leg techniques in the upper level o...